"Save time" is not your value prop. Try these 2 alternatives instead 👇🏼
I understand why companies promise to “save time."
They listen to customers who say “Your product is great because it saves me time."
You’re supposed to listen to customers, right?
But here’s the thing…
Customers are allowed to say that, but you’re not.
(Like how my kids are allowed to say “sus" but I’m not, apparently).
That's because, although we're all busy, nobody looks for software to “save time.”
People buy software to eliminate tedious or unpleasant tasks.
For example, technically, Calendly saves time, but mainly it eliminates the tedium of scheduling emails.
Instead of “save time” try this:
Option 1:
Formula: Now you can [their specific goal] without [the yucky bit]
Example: Now you can filter down to the best job applicants without reading any resumes.
(If this is going on a landing page, delete the “now you can” bit, so it’s just “Filter down to…")
Option 2:
Formula: Now you can [their specific goal] in [unbelievably short specific time]
(Again, feel free to cut the "now you can")
Example: Create hundreds of fresh ad creatives, based on previous winners, under two minutes.
Bottom line
A strong value prop helps prospects visualise exactly how your product will improve their life.
(Also "fast" and "all-in-one" aren't your value props either – but you can replace them with those same two formulas.)
I sincerely hope this helps!
Yorumlar