OUR WHY
After watching hundreds of startups waste investors’ money on bad hires and expensive non-scalable tactics, we built SYSTM to help startups find their big growth levers (and pull them).
We know that's not only possible but repeatable. And, we’ve seen that it’s not only repeatable but teachable.
OUR TEAM
Our coaches aren’t professional “mentors”. We're operators who have built and exited startups and enjoy teaching others.
Founder & Chief Troublemaker
Matt spent 15 years as a marketer and G.M. in Silicon Valley, including 10 years at PayPal. Later, as a VC at 500 Startups, he helped startups achieve average growth of 250% in 12 months. Matt has guest lectured at Stanford Business School and Imperial College.
Co-Founder
Before SYSTM, Nopadon was an Entrepreneur In Residence with Citi Ventures and Growth Hacker in Residence for 500 Startups. He's worked on SEO and inbound since the late 90s and has worked with over 100 companies.
Claire Barrance
Operations & Community
Claire has a background in marketing, community and events management, with 15 years of experience across different sectors including tech, education, startups, membership organisations, and HR.
OUR COACHES
Kat Wendelstadt
(B2C, B2B)
CMO @Flawless. 3x CMO, 2x Founder. Venture mentor and 30x angel investor. Ex Nokia; ex Microsoft
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Viktoria Tchoudakov
(B2B, SMB, Marketplaces)
Ex ZOE, Google, McKinsey. Angel investor and advisor, especially in health tech and community-focused businesses.
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
(Positioning & Storytelling)
Positioning consultant for tech companies in healthcare, consumer & software incl. Flo, ZOE health, Bloom & Wild, Incident.io
(D2C, Marketplaces, B2C)
Founder Bambooworks.co.uk
Fractional CMO
Ex, Chief Growth Officer @ AllPlants, Houst, GoHenry
(D2C, B2C, Messaging)
Founder of MarketingCube.co, Fractional CMO
Ex. Founding CMO Pharmacy2U Group, Google & Amex
(C2C,B2C, Mobile)
Product Led Growth
Ex Product Lead @ Uptime, @ Bumble @ Badoo, Fmr Head of Product & Marketing @ CharityJob @ CharityConnect
(B2C, B2B)
Founder of copyhackers.com, 100% results-driven, and the #1 copywriter + coach today (in our humble opinion).
(Activation, B2B, B2C)
Founder - PleaseDontPush
Ex Programme Director and EIR 500 Startups
6x Founder
(e-Com, B2B)
Head of Growth @ Memrise
Ex-Head of Marketing @ Audiens, Syndicate Room, 2X Founder
(B2B Saas, product marketing)
B2B growth mentor and consultant First Head of Marketing @ Onfido, Director of Strategy & Expansion @ Onfido
Head of Growth @ Fiit
(B2C, Mobile, Brand)
Global product marketing @ Klarna, previously CMO at Fishbrain, Marketing Director @ Clue, mentor at TechStars, Norrsken, GrowthMentor, Antler & FirstRound.
(B2C, Mobile, Performance)
Founder @ Aperture, App Marketer of the Year, Business Consultant of the Year,Ran Growth @ Uptime, Curio, DUSK, DICE
(B2B, Marketplaces)
Venture Builder @ Unilever Foundry
Former EIR Citi Ventures
Founder PawSquad
2+ exits
(Copy, B2C, B2B)
B2C Direct Response copy: Headlines, landing pages, emails, ads.
JP Morgan Chase, Startup Core Strengths
(Marketplaces, B2C, B2B)
Ex- Airbnb, eBay, Head of Growth @ Prolific. Currently advising early-stage marketplaces as an EIR at Everything Marketplaces.
(B2B, B2C, Saas)
Head of Growth at Flexa Careers, Ex HOG Tillit Invest, Manifesto,
GoSquared. Angel @Ada Ventures
Every one of the coaches and mentors emits this feeling of caring deeply about the things they’re doing and saying. And they have a sense of credibility that only comes from carrying the scars of success and failure.
Hamish Grierson,
Founder Thriva
Having an outside perspective not just of someone off the street, but people who are incredibly smart experienced and who - importantly - are genuinely willing you to succeed is almost priceless.
Liam Houghton
Founder, Popsa
GOLD DUST FOR IMPATIENT FOUNDERS
Hyper-curated. Two minutes per week:
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Growth tactics worth stealing
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Interview questions
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Useful mental models