FREE RESOURCES FOR STARTUPS
Free tools for the problems that stall startup growth: finding your market, choosing the right words, hiring well, and deciding where to focus. Download our eBooks and templates, watch a workshop, or try SYSTM AI, trained on Matt and Nopadon's years of managing, teaching, and investing in startup growth.
No fluff, guaranteed.
Get Expert Copywriter Feedback in Seconds
Paste your landing page URL, ad, or email and get the brutal (but constructive) feedback a copywriting expert would give you – plus help with rewrites.
Growth Experiments
20 of the most effective growth experiments from the past decade. Most require almost no traffic, budget, or tech.
The Locksmith Moment
For marketing to work, you don't have to be everywhere. Quite the contrary: be in the right place, at the right time. But how?
The "Locksmith Moment" is Matt's framework for unlocking your growth.
Hiring for Growth
Hiring is always a risk, so boost your odds. In this free workshop, we’ll help you scope, source, and select the best candidates for key marketing roles.
Finding Language/Market Fit
Find exactly the right words for your landing page so prospects feel like you've read their minds.
Jobs To Be Done Kit for Marketers
A “paint by numbers” template to help marketers run Jobs to be Done style customer interviews, interpret and apply the results. It includes some useful ChatGPT / Claude / Gemini prompts.
Map Your Growth Model
Get the framework we've used to help over 300 seed-stage startups find their most impactful work and focus everyone on it.
Growth Hacking for Founders
Skip the expensive mistakes with our best CEO-level advice on key decisions: Hiring, KPIs, process, mindset & fundraising
Marketing Strategy Template
Draft your ideal growth strategy with this step-by-step template based on examples from great startups like: Uber, PayPal, LinkedIn and AirBnB.