JTBD INSIGHTS KIT FOR MARKETERS
We always found “Jobs To Be Done” a bit complicated. So we first created this “paint by numbers” kit to help with our own customer interviews.
It’s designed to help you:
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Uncover people’s un-spoken true motivations, anxieties, trade-offs
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Discover new channels and search terms
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Find ideas for referral partners and viral growth mechanics
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Write headlines that cut through using exact customer language.
What's Included:
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Jobs to be Done interview questions
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Jobs interview Chat GPT prompts
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A Jobs Canvas, to replace customer personas
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Step-by-step instructions to apply your findings to your marketing
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A marketing JTBD interview cheat sheet: 6 interview questions to unpack your prospects, unmet needs, alternative solutions, hopes, and anxieties. For each question, you get prompts telling you precisely what to listen for.
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ChatGPT (or Claude) prompts to run a practice interview, and discover initial high-level outcomes and anxieties to help frame and narrow your search, and become a more proficient interviewer.
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A template “Job Card” (aka canvas): Organise your insights into “Jobs Cards” that document each customer journey. They’ll augment (or replace) cumbersome personas and get your marketers, agencies, writers and freelancers on the same page. (The right page!)
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Step-by-step instructions for how to apply your interview findings to accelerate the pace of user acquisition.
THIS KIT HAS FOUR PARTS
SKIP THE GUESSWORK
Join our remote 10-week startup accelerator program where you’ll work side-by-side with successful Silicon Valley entrepreneurs and marketers. (We’ve done this before, so you don’t have to reinvent the wheel)
We work with Seed and Series A companies that are ready to focus on growth.