FOCUS ON THE
MOST IMPACTFUL WORK
Find your big growth levers and pull them
A 10-week live online program for impatient founders and their teams
PAST RESULTS
Second Nature
100x
Fy
100x
So-sure
70x
Popsa
50x
Storemaven
40x
Mina
30x
Rebank
22x
Zenjob
20x
Thriva
17x
Houst
12x
Ooni
Simply Cook
12x
Revenue growth numbers from companies who came through this program, or a similar one we ran as part of 500 Startups' accelerator. We cannot guarantee you will achieve the same results, but we'd love to add more companies to this part of our site if you'd like to try!
START HERE
A quick overview of our Coaching Programme
TEAMS WE’VE BEEN FORTUNATE ENOUGH TO WORK WITH
WHAT
YOU GET
We’ll work together through 25+ hours of live workshops and 1:1 coaching (not watching videos) for you and up to 6 members of your team. Our goal is to develop and execute your Growth Playbook, including:
North Star Metric
01
A team aligned around your North Star metric and a dashboard of 3 – 5 behavioural metrics that drive it. (what will your team stop working on?)
Messaging That's Proven to Convert
02
To find language/market fit, we’ll uncover your customers subconscious biases and triggers, so we can develop and quickly validate your winning proposition.
Your Best Scaleable Channels
03
Most great startups grew through only 1 or 2 channels. Instead of trial-and-error, we’ll help you find channel/market fit for your business. Then we’ll help you build the muscle (tools, talent, process) to win in that channel.
A Prioritised Experiment Backlog
04
90% of your results will come from 10% of your work. Therefore, your team must remain focused on dreaming and testing big-impact ideas.
Team and Leadership Insights
05
You’ll get specific candid insights & feedback about your approach, business and team. Do you have the talent and skill in the right places? Is your leadership style helping people succeed or getting in the way?
WHAT WILL MY TEAM THINK?
SYSTM made my job so much easier! Now I can get engineering, and the founder actually listens to me.
Ivo Kostadinov
Head of Growth, Love Electric
It feels like I’ve fast-forwarded 5 years of experience in just 10 weeks
Rosie Hoggmascall
Growth Lead, Ferly
We use the process every day for faster alignment and faster results. Plus I am having more fun. I can't recommend SYSTM highly enough.
Sarah Bradnum
Head of Comms, The Joy Club
HOW IT WORKS
We combine the best bits of private consulting (1:1 time with experienced operator/coaches) plus the benefits of a 10 Week accelerator (great structured content, outside experts, network of founder peers, accountability framework). We’ll work side-by-side and focus on execution.
We’ll work side-by-side and focus on execution (not watching videos).
A typical week starts with a Zoom workshop (presentation + discussion) where we’ll introduce a concept and give you an exercise to apply it to your business. Later in the week, you’ll have a 1:1 session with your coach, plus optional “deep dives” on various tactical areas, and help designing growth experiments and interpreting the results.
WHO SHOULD APPLY?
Seed & Series A startups (or bootstrapped equivalents) who have a good product, but struggle to get predictable, scalable profitable growth.
It’s ideal for mobile apps, SAAS, marketplaces & ecommerce. (We’ll have separate tracks for B2B vs B2C). In addition to a good functioning product, you’ll need both founder(s) and employees who can dedicate time to focus on growth.
WHAT PEOPLE SAY
WHO ARE THE COACHES?
Matt Lerner
(B2B)
Silicon Valley veteran, 2 exits
Partner @ 500 Startups VC
Early growth team at PayPal
Lectures at Stanford Business School
Coached over 100 startups
Nopadon
(B2B)
Former EIR @ Citi Ventures
Former Growth Hacker @ 500 Startups
20 years SEO and inbound
JTBD Nerd
Worked with 100+ companies
(B2B, Sales)
Silicon Valley sales leader with 5 exits including Square, Groupon, Storefront, Thanx, OrderAhead
(B2C, Marketplaces)
Ex. Index Ventures. First Head of Growth @ Deliveroo. Investor & Advisor @Huel
(B2C, Mobile, Performance)
Founder @ Aperture, App Marketer of the Year,Business Consultant of the Year. Ran Growth @ Uptime, Curio, DUSK, DICE
(D2C, B2C, Messaging)
Founder of MarketingCube.co, Fractional CMO
Ex. Founding CMO Pharmacy2U Group, Google & Amex
(B2B, Marketplaces)
Venture Builder @ Unilever Foundry
Former EIR Citi Ventures
Founder PawSquad
2+ exits
(B2C, Brand & Storytelling)
Positioning consultant for tech companies in healthcare, consumer & software incl. Flo, ZOE health, Bloom & Wild, Incident.io
(E-com, B2B)
Head of Growth @ Memrise
Ex-Head of Marketing @ Audiens, Syndicate Room, 2X Founder
(B2C, B2B)
Founder of copyhackers.com, 100% results-driven, and the #1 copywriter + coach today (in our humble opinion).
(Copy, B2C, B2B)
B2C Direct Response copy: Headlines, landing pages, emails, ads.
JP Morgan Chase, SYSTM
(B2C, Mobile, Brand)
Global product marketing @ Klarna, previously CMO at Fishbrain, Marketing Director @ Clue, mentor at TechStars, Norrsken, GrowthMentor, Antler & FirstRound.
(B2B, B2C, Saas)
Head of Growth at Flexa Careers, Ex HOG Tillit Invest, Manifesto, GoSquared. Angel @Ada Ventures
(e-Com, Analytics, SEO)
Founder @ LukeCarthy.com
Ex- Mayflex, Finning Caterpillar, Chemist Direct
(C2C,B2C, Mobile)
Product Led Growth
Ex Product Lead @ Uptime, @ Bumble @ Badoo, Fmr Head of Product & Marketing @ CharityJob @ CharityConnect
3X REVENUE GROWN IN 3 MONTHS!
“We worried that being in a cohort with so many other startups would dilute the direct impact of the program. But working 1-on-1 with our coach led to profound breakthrough changes in our business. I can honestly say our coach helped us change the outlook of our business entirely.”
Max Stratmann
CRO, Scanbot
Our program costs £15,000 per team, including full participation for up to 6 employees, group sessions & private coaching to help you apply the lessons to your business. Plus, your whole team gets access to all recordings and materials.
Refund Policy: If you change your mind for any reason in the first 3 weeks of the program, you’ll get an 80% refund, no questions asked
WHAT DOES IT COST?
SESSION REPLAYS &
PROGRAM GUIDE
FREQUENTLY ASKED QUESTIONS
WHAT PEOPLE SAY
Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace.
Alex Depledge, MBE
Founder, Resi
I’ve never seen so much change at GoSquared in such a short space of time. The team are energised and excited, we’re approaching growth in a whole new way, collaboratively, and we’re now running 10+ experiments a week to help us learn and grow
James Gill
CEO, GoSquared
Now we have almost a hundred people singing from the same hymn sheet…
Absolutely worth it, it will stay with us forever.
Darina Garland,
Co-Founder, Ooni Pizza Ovens
Дарина Гірлянд
Revenue 11X since our programme, read their story