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Anyone who runs enough A/B tests eventually figures out that t he marketing that pays the bills doesn’t look like marketing . That’s because people have a sixth sense that filters out anything that looks like marketing. Yet each year, we spend a trillion dollars on marketing that doesn't work because it looks like marketing . Here’s what actually works Emails – The ones that convert look like emails, not HTML brochures. Plain text. From a real person . (Your "from" address m

People don't abandon checkouts and free trials because they  forget , they abandon because they  object. Here’s how to win them back. Instead of sending “reminders,” figure out  why they bailed and address the  real objection – Not just in your emails, but at the root cause, before they abandon. How to find the real objections that lead to cart abandonment If you ask Google or ChatGPT, they’ll tell you to offer free shipping and enable guest checkout – but you know it’s no

Most courses don't work. Here's how to really help your team be more effective in 2026 ‘Tis the season to spend your learning budget, so I’ll say it…  Most "learning goals" are bullsh*t. People sign up for a course, watch some videos, feel productive, and nothing changes. They learn facts and frameworks, but they don’t become more effective – which is what they, and you, ultimately want. They need skills like: Communicate succinctly with confidence Become more strategic Influ

AI is destroying jobs and business models, but creating something 100X bigger. This might seem hard to believe, but through the long lens of history, the pattern is obvious. Before the printing press, scribes earned good money copying Bibles by hand. Gutenberg’s press wiped out that industry – but it created a hundred new ones: publishing, subscriptions, advertising, newspapers, pulp fiction, copyright law, textbooks, toner cartridges, and eventually Pokémon cards. Economists

I have a friend who was a “job stacker.” She had three full-time jobs at corporations you've definitely heard of, not competitors – working remotely, using AI to amplify her output. She is exceptionally good at what she does, and survived multiple rounds of layoffs at all three. None of them knew the truth. She found an arbitrage opportunity. Three companies paid her for 40 hours a week, each got high-quality work, none got 40 hours. Time-for-money was never a great model for

I climbed from doing marketing grunt work to GM of an $800 million business when I figured out one thing… Founders and CEOs desperately want to promote you . They'd love nothing more than for you to run pieces of their business, if they believed you could do it well. What I learned from watching "Alex" Early in my career, I started working for a guy we’ll call Alex. He was 28 years old, and running the largest division of a publicly traded software company. I was 27, and I ke

"Matt, how much more money can you spend?" I didn't expect to hear that from a CFO. “We have extra money at the end of this quarter,” he...

AI can code, design and write better than most humans. What's the new bottleneck? VCs are sensing a disturbance in the force: "Apps are...

How AI can help you find "bite your hand off" customers in minutes. Here’s a PayPal mafia story most people don’t know 👇🏼 In 1999,...

The AI Effect isn't about which jobs AI replace – It's about which people . I’m not buying the popular "AI Effect" narrative about AI...

Can content marketing ever drive ROI? Yes, here’s how. Teams publish tons of content, most of it just goes into the void. Is it even...

A CTO once asked me "Why do product teams run agile and marketing teams just do stuff?" I'd never thought about it that way, but he was...