I’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged together in one blog post.
We all know the talent market is 🔥🔥 and startups and big tech companies alike are struggling to hire great growth marketers. (Except for me. I'm knee-deep getting ready for next Tuesday's Hiring for Growth workshop. It’s free, join us! Especially, if you’re looking to hire your next senior marketer.)
My pre-workshop prep has been a mix of interviewing experts, analyzing the current market and reading through all my previous posts about hiring growth marketers.
I figured I’d share this collection of resources with you to help you in your hiring process. So, here they are, all in one place:
My growth mindset interview questions number 1, number 2 and number 3. - 2 min’s each
How to hire people with an “internal locus of control” - 2 min
How I decide which abilities to hire for (AKA my 50%/90% rule) - 1 min
Bonus: How to run a hiring process that eliminates bias to find the absolute best talent (I didn’t write this, Rachel Carrell @ Koru Kids did - it’s so good!)
One final warning - don’t bet the farm on this marketing hire! Growth isn’t something you bolt-on with some headcount and a budget. It’s literally the sum total of your company’s work. As soon as your product is out there, your “growth strategy” becomes your company’s strategy.
Get the entire team on board with your North Star Metric and run a process of rapid experimentation to find your big levers and build a repeatable system.
Integrating AI into our recruitment process has transformed how we hire marketers. By automating essential tasks, we’ve sharpened our ability to spot and engage top-tier candidates. This AI hiring approach streamlines our efforts and ensures we concentrate on candidates who match the role, leading to superior hiring decisions and a smoother recruitment journey.