Most marketers are using AI wrong.

AppSumo just released their most popular AI marketing tools, based on 63,410 searches:

Do you see what's wrong with this list?

Most teams are using AI to automate the exact tactics that AI is making obsolete:

• SEO: AI makes content creation easy while AI answers are killing organic traffic.

• LinkedIn: DMs are so full of AI-personalized garbage, nobody reads them anymore.

• Email: AI spam filters are as good at blocking outreach as AI is at writing it.

• Video: We scroll past anything that feels like AI slop (and most of it does now).

We know these don't work.

When's the last time you responded to a cold email? Clicked an organic search result? Or watched an AI-generated product video for any reason besides morbid curiosity?

So why do we keep making them?

Because admitting these tactics don't work means acknowledging we don't know what does.

But AI can help us discover what will work. Claude Opus 4.6 has an IQ of 150. It can do more than just automate grunt work. It can be an intellectual sparring partner or help us master a new discipline.

A handful of teams are using AI in really clever ways. They're pulling insights from customer call transcripts, validating ideas before building campaigns – basically replacing gut instinct with evidence.

In fact, I know one company who replaced their Head of Growth with a Claude project. It's B2B SaaS, and their qualified leads are up 365%.

Want to see how they did it?

I'm running a live session, the AI Marketing Playbook, next Thursday, March 26.

Here's what we'll cover:

• Exactly how that team uses their “AI head of growth”

• The prompts and workflows we’re using with companies

• How to shift from AI-as-automation to AI-as-intelligence

I’ll share loads of examples, and of course, my favorite prompts. 😎

I hope to see you there!