LANGUAGE/MARKET
FIT KIT
Here's our tutorial on how to craft a landing page that will make customers feel like you’ve read their minds. Below that, you'll find our customer interview canvas and copywriting prompt set for Claude, Gemini, or ChatGPT.
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LANGUAGE MARKET
FIT WORKSHEETS
File Name
JTBD Insights Canvas
Description
Interview Cheat Sheet with Canvas
Size
300KB
File Name
Finding Language/Market
Fit Post
Description
FREE RESOURCES FOR STARTUPS
Free tools to master your biggest challenges: Hiring, fundraising, scaling, and finding language/market fit. Grab these eBooks, templates & online training. (No fluff, guaranteed).
Hiring for Growth
Hiring is always a risk, so boost your odds. In this free live workshop, we’ll help you scope, source and select the best candidates for key marketing roles.
Finding Language/Market Fit
Find exactly the right words for your landing page so prospects feel like you've read their minds.
Jobs To Be Done Canvas
A “paint by numbers” template to help marketers run Jobs to be Done style customer interviews, interpret and apply the results. It includes some useful ChatGPT / Claude / Gemini prompts.
Finding Product/Market Fit
This nine-part video workshop gives you simple actions to define, measure and deepen your fit.
Growth Hacking for Founders
Skip the expensive mistakes with our best CEO-level advice on key decisions: Hiring, KPIs, process, mindset & fundraising
Marketing Strategy Template
Draft your ideal growth strategy with this step-by-step template based on examples from great startups like: Uber, PayPal, LinkedIn and AirBnB.
FREE RESOURCES FOR STARTUPS
Free tools to master your biggest challenges: Hiring, fundraising, scaling, and finding language/market fit. Grab these eBooks, templates & online training. (No fluff, guaranteed).
Get Expert Copywriter Feedback in Seconds
Paste your landing page URL, ad, or email and get the brutal (but constructive) feedback a copywriting expert would give you – plus help with rewrites.
Growth Experiments
20 of the most effective growth experiments from the past decade. Most require almost no traffic, budget, or tech.
The Locksmith Moment
For marketing to work, you don't have to be everywhere. Quite the contrary: be in the right place, at the right time. But how?
The "Locksmith Moment" is Matt's framework for unlocking your growth.
Finding Language/Market Fit
Find exactly the right words for your landing page so prospects feel like you've read their minds.
Jobs To Be Done Kit for Marketers
A “paint by numbers” template to help marketers run Jobs to be Done style customer interviews, interpret and apply the results. It includes some useful ChatGPT / Claude / Gemini prompts.
Map Your Growth Model
Get the framework we've used to help over 300 seed-stage startups find their most impactful work and focus everyone on it.
Growth Hacking for Founders
Skip the expensive mistakes with our best CEO-level advice on key decisions: Hiring, KPIs, process, mindset & fundraising
Marketing Strategy Template
Draft your ideal growth strategy with this step-by-step template based on examples from great startups like: Uber, PayPal, LinkedIn and AirBnB.
Hiring for Growth
Hiring is always a risk, so boost your odds. In this free workshop, we’ll help you scope, source, and select the best candidates for key marketing roles.
Stop wasting money on trial-and-error. Here’s a chance to work 1:1 with experienced founders & marketers from some of Silicon Valley’s top startups. We’ll help you turn your startup into a “growth machine” and adopt the metrics-driven process of rapid experimentation used by the world’s most successful startups.
(The same process you’d learn from Y-Combinator, Reforge, or 500 Startups. The same process used at PayPal, AirBnB and Facebook.).