My landing page cheat code prompt
I’ve been using this prompt to help teams decide what to put on their landing pages. It works surprisingly well.
It all comes down to one word: "best."
Everyone searches for "best ___" (lawyer, CRM, backpack, plumber). And in each category, "best" means something different:
The best outdoor speakers are durable, waterproof, and sound good
The best CRM is compatible with your existing tools and workflows, it’s the one your team will actually use
But the best plumber is punctual, tidy, knowledgeable, and won't talk down to you or try to sell you things you don’t need
Simple next step
Use this prompt to find out what “best” means to your prospects
If your product does those things, say so.
If not, validate if you’re building the right thing
Here’s the prompt:
When people search for the “best" [product category] what criteria do they use to establish “best”?
I’d suggest using Gemini. Anecdotally, it seems to understand search intent better than Claude.
If your product doesn't fit an existing category, use “a product or service that helps me [specific outcome]” instead. Get that list.
One important caveat – your prospect’s “best” criteria change depending on what they’re switching from. I explain how that works in this post about new to category vs. switchers.
I hope this helps!