THE GROWTH LEVERS TOOLKIT
Grab the templates, resources & video tutorials you need to find your big growth levers.
Get all the tools we use with companies to help them find their big growth levers, including:
Unpack your Users Psychology
A list of customer interview questions (PDF)
Our Jobs to be Done Canvas template (PDF)
How to run a Jobs interview (Video tutorial)
How to identify the 4 forces (Video tutorial)
Map your Growth Model
Growth model worksheet + video tutorial
Example KPI Sheet (Google Sheet)
Example growth models (Miro board)
How to find your North Star Metric (Video tutorial)
Run Growth Sprints
Example experiment backlog (Google Sheet)
Experiment doc template (Google Doc)
How to run a growth sprint (video tutorial)
How to debug a failed experiment (video tutorial)
This toolkit is a free compendium to my book “Growth Levers & How to Find Them.” You’ll also start getting my weekly 2-minute emails (unless you opt out, of course).
Stop running A/B tests that make no difference. Stop throwing away money at copywriters and agencies. The right words are already in your customers' heads.
“It works! We 10x our conversion on the home page using the copy hacks in this tutorial.”
CEO @ Mindstone
“This framework is the Ikea manual of landing page design. This paint by numbers approach allowed me to build a page that has delivered us a 5x increase in conversions!”
Head of Product @ LUKA
JTBD INSIGHTS CANVAS
Use this Canvas to get into your prospects headspace
15 MIN LANDING PAGE
A quick exercise to pull together your first iteration without over-thinking.
A quick and dirty way to spot and fix comprehension issues before you publish
SKIP THE GUESS WORK
We run 10-week sprints with technology companies to put growth into practice, guided by authentic and credible operators. Our operators haven't just scaled companies themselves; we'll go deep with you to untangle the toughest problems.
We go deep into your business with care and candour. We ask the hard questions and push you to do the work yourself. Experience is the only true teacher of understanding - and everyone on your team will learn by doing it themselves, together.
We've worked with over 100+ teams with a 97% founder likely to recommend.