What's Included?
Your Membership includes 12 months access to:
-
Self paced online training, 80 session recordings, templates and worksheets on every aspect of startup growth. (see topics)
-
Invites to 70+ live workshops,
-
Invite members only to in-person events and AMAs with our coaches. (browse coaches)
-
Access a private Slack community with our coaches
-
A private vetted community of ambitious founders like you
-
Access to our multi-day deep-dive courses throughout the year (view courses)
WHO IS THIS FOR?
Impatient entrepreneurs and growth leaders who want to discover and focus on high-impact growth levers.
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
WHAT YOU GET:
Get the answers you need when you need them
01
Access our full library of 80+ session recordings, templates and worksheets on all critical aspects of startup growth. (see topics)
Interact with us directly
02
Join a private Slack community with our coaches (browse coaches)
Stay sharp on the newest ideas
03
Growth tactics decay fast. Get invites to 70+ live workshops and AMAs covering what’s working right now.
Learn what’s working for others
04
Join our private vetted community of ambitious founders and growth leaders like you.
Access to our multi-day deep-dive courses throughout the year (view courses)
05
Master the core skills
The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable
Mikhil Raja
Founder, Sonic Jobs
"It's not a course, it's a Startup Roadmap for success
Rauri Fairbairns
Founder & Author, OYNB
"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."
ALEX DEPLEDGE, MBE
Founder of Resi, prev. founder Hassle.com
SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.
IVO KOSTADINOV
VP Growth, Love Electric
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
MATT LERNER
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
NOPADON WONGPAKDEE
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
LISA KENNELLY
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Product Marketing Strategy @ Klarna
Matt Lerner
(B2B)
Silicon Valley veteran, 2 exits
Partner @ 500 Startups VC
Early growth team at PayPal
Lectures at Stanford Business School
Coached over 100 startups
(Positioning)
Positioning consultant for tech companies in healthcare, consumer & software incl. Flo, ZOE health, Bloom & Wild, Incident.io
(B2C, Mobile, Brand)
Global product marketing @ Klarna, previously CMO at Fishbrain, Marketing Director @ Clue, mentor at TechStars, Norrsken, GrowthMentor, Antler & FirstRound.
(C2C,B2C, Mobile)
Product Led Growth
Ex Product Lead @ Uptime, @ Bumble @ Badoo, Fmr Head of Product & Marketing @ CharityJob @ CharityConnect
(B2C, Mobile, Performance)
Founder @ Aperture, App Marketer of the Year,Business Consultant of the Year. Ran Growth @ Uptime, Curio, DUSK, DICE
(D2C, B2C, Messaging)
Founder of MarketingCube.co, Fractional CMO
Ex. Founding CMO Pharmacy2U Group, Google & Amex
Our coaches run workshops and AMA sessions throughout the year; plus they’ve available on Slack to answer questions when you need.
SOME OF OUR COACHES
Very few people truly know how to scale a startup. In-fact you’re lucky if you can even find a legit expert, let alone hire them. Lucky for you, we’ve found a bunch, so you can access the right coach for each specific challenge you face.
Growth Pillars
01
-
Mapping your growth model
-
North Star, KPIs and Metrics
-
Rapid experimentation
-
Growth strategy from first principles
-
Leading growth teams
-
Growth sprints & experimentation
-
Choosing and validating channels
-
Growth via paid channels
-
Influencer marketing
-
Social media content & audience building
-
Content marketing
-
Unlocking organic traffic
-
Product-led growth
-
Subscription app monetization
-
Mobile app distribution
-
App store optimisation
Pricing
03
-
How to run a growth sprint
-
Growth sprints vs. product sprints
-
How to prioritise experiments (hint: not using I.C.E.)
-
Designing & running growth experiments
-
Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
04
How great leaders unstick people's thinking:
-
Overcoming sunk-cost bias
-
Speed vs. perfectionism
-
Deprioritizing "sevens" to focus on "tens."
-
When leaders refuse to listen…
-
When nothing’s working…
Marketing & Channel Strategies
Mobile App Growth
-
Pricing to capture value
-
The psychology of pricing
04
04
Messages and conversion
02
-
Jobs to be Done interviews
-
Direct response copy
-
Message testing and optimization
-
Psychology & behavioural economics
-
Brand, positioning and storytelling
-
Language/market fit – how to find the right words to explain your value clearly to customers
-
Landing page creation & optimization
TOPICS INCLUDE
-
Mapping your growth model
-
North Star, KPIs and Metrics
-
Rapid experimentation
-
Growth strategy from first principles
-
Leading growth teams
-
Growth sprints & experimentation
Growth Pillars
01
-
Choosing and validating channels
-
Growth via paid channels
-
Influencer marketing
-
Social media content & audience building
-
Content marketing
-
Unlocking organic traffic
-
Product-led growth
Marketing & channel strategies
02
-
Jobs to be Done interviews
-
Direct response copy
-
Message testing and optimization
-
Psychology & behavioural economics
-
Brand, positioning and storytelling
-
Language/market fit – how to find the right words to explain your value clearly to customers
-
Landing page creation & optimization
Messaging and conversion
03
-
Subscription app monetization
-
Mobile app distribution
-
App store optimisation
Mobile App Growth
06
-
Pricing to capture value
-
The psychology of pricing
Pricing
05
-
Hiring and leadership
-
OKRs and quarterly planning
-
People management, how to get people to do their best work
-
People management, helping people adapt to change
-
Hiring world-class growth talent
Team & leadership development
04
-
Activation, habituation and retention
-
Growth loops & network effects
Engagement & retention
07
-
Inbound lead generation
-
Outbound – list building and cleansing
-
Outbound – cold outreach
Lead generation
08
"Mapping Your Growth Model AMA."
Hosted by: Matt lerner
How to map your company’s growth model and create a metrics-driven culture.
Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.
This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.
Maya will take you through a "Messaging House" to help you craft messaging in your customers language
"Building Effective Paywalls for Monetization."
Hosted by: Léa Samrani
"How To Make Customers Think You Are Reading Their Minds."
Hosted by: Nopadon
How to supercharge your copy with a Messaging House Framework.
Hosted by: Maya Moufarek
SOME OF OUR LIVE EVENTS
Individuals
Recorded Content Library
Assets Library (templates, worksheets, canvases)
Community
Weekly Slack Office Hours
Monthly workshops and AMAs
No. of Participants
1
Short Course Passes (Live Multi-Day Workshops)
1
Self-Paced Learning
$1,200 (£1,000)
PRICING
FREQUENTLY ASKED QUESTIONS
-
Are you taking equity?Not at this time.
-
How many slots are available?Only 30 companies, so that each one can get direct personal attention.
-
Is the lesson live, can we ask questions?You'll join a mix of group calls and private coaching sessions with just your team. It's all 100% live so you can question and discuss with the coaches and other participants, and follow-up during private office hours.
-
What about my competitors?Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.
-
What are the selection criteria?We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, happy customers, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.
-
Will the sessions be recorded if I cannot attend?Yes, participants will have access to the recordings for one year from the program start date.
-
What if we change our minds or want to pull out?If you change your mind for any reason in the first 3 weeks of the programme, you’ll get an 80% refund, no questions asked. (Though this rarely happens, as we try to make sure everyone’s a good fit via the application & interview process).
-
Is this like Reforge?Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!
-
Who from my team should attend?Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).
-
Any Other Mentors?Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!
-
How Advanced is the Material? Okay for non-marketers? Experienced marketers?The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.
-
Will we actually be working directly with the coaches?Yes. Each week you'll have a private session with your coach. Plus, you can also book in office hours with any of our other specialist coaches including Matt and Nopadon. We have experts in everything, including analytics, lead gen, conversion, brand building, SEO, paid ads, conversion optimisation, marketplaces, driving app installs... all kinds of stuff, really.
-
Do you work 1:1 with companies outside this program?That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.
-
Do you share a list of attendees?Attendee Privacy and Networking: We prioritize attendee privacy and do not share participant lists before or after the event. However, Turing Fest x SYSTM offers numerous opportunities for meaningful connections: Coffee and lunch breaks Happy hour Evening social events Event app for digital networking (available pre-event) These diverse networking options ensure you can connect with fellow attendees in person, fostering genuine relationships within our community.
-
How can we sponsor this event?If you would like a sponsor deck please contact contact matt@systm.co for more information.
-
Can I volunteer for this event?We’re looking for folks to help with registration, ushering, marketing, speaker management, expo management, and more. Contact us at claire@systm.co for more information.
-
When can I purchase my ticket?Join our waiting list and we'll notify you as soon as tickets are available.
-
Can I share my ticket with my colleague/friend/neighbour?Ticket Policy: Sorry, each ticket grants admission for one individual to the entire event. Tickets are non-transferable and cannot be shared between multiple attendees. Similar to movie or concert tickets, Turing Fest x SYSTM tickets are designed for use by a single person throughout the duration of the conference. This policy ensures a fair experience for all attendees and helps us maintain accurate attendance records.
EVENT SCHEDULE
Map your startup's growth model
1/15
Map your growth model to focus everyone on the most impactful work.
-
How to find your North Star Metric
-
Feedback loops & constraints
-
Example growth models (SaaS, Marketplaces, Ecommerce)
-
Finding your key drivers
-
Your rate-limiting step where you can focus for maximum impact
Finding Language/Market Fit
02
How to explain your value more clearly to customers
-
Why this matters more than anything else
-
The neuroscience of human perception
-
How to find the language that picks the lock
-
Jobs-to-be-done and the 4 Forces
-
Headlines, landing pages & ads
-
How to validate language quickly (even with no traffic)
Growth sprints, experimentation & Minimum Viable Tests
03
-
How to run a growth sprint
-
Growth sprints vs. product sprints
-
How to prioritise experiments (hint: not using I.C.E.)
-
Designing & running growth experiments
-
Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
04
How great leaders unstick people's thinking:
-
Overcoming sunk-cost bias
-
Speed vs. perfectionism
-
Deprioritizing "sevens" to focus on "tens."
-
When leaders refuse to listen…
-
When nothing’s working…