What's Included?
Your Membership includes 12 months access to:
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Self paced online training, 80 session recordings, templates and worksheets on every aspect of startup growth. (see topics)
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Invites to 70+ live workshops,
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Invite members only to in-person events and AMAs with our coaches. (browse coaches)
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Access a private Slack community with our coaches
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A private vetted community of ambitious founders like you
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Access to our multi-day deep-dive courses throughout the year (view courses)
WHO IS THIS FOR?
Impatient entrepreneurs and growth leaders who want to discover and focus on high-impact growth levers.
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
WHAT YOU GET:
01
Get the answers you need when you need them
02
Interact with us directly
03
Stay sharp on the newest ideas
Learn what’s working for others
03
05
Master the core skills
Access our full library of 80+ session recordings, templates and worksheets on all critical aspects of startup growth. (see topics)
Join a private Slack community with our coaches (browse coaches)
Growth tactics decay fast. Get invites to 70+ live workshops and AMAs covering what’s working right now.
Join our private vetted community of ambitious founders and growth leaders like you.
Access to our multi-day deep-dive courses throughout the year (view courses)
The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable
Mikhil Raja
Founder, Sonic Jobs
"It's not a course, it's a Startup Roadmap for success
Rauri Fairbairns
Founder & Author, OYNB
"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."
ALEX DEPLEDGE, MBE
Founder of Resi, prev. founder Hassle.com
SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.
IVO KOSTADINOV
VP Growth, Love Electric
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
MATT LERNER
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
NOPADON WONGPAKDEE
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
LISA KENNELLY
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Product Marketing Strategy @ Klarna
Matt Lerner
(B2B)
Silicon Valley veteran, 2 exits
Partner @ 500 Startups VC
Early growth team at PayPal
Lectures at Stanford Business School
Coached over 100 startups
(Positioning)
Positioning consultant for tech companies in healthcare, consumer & software incl. Flo, ZOE health, Bloom & Wild, Incident.io
(B2C, Mobile, Brand)
Global product marketing @ Klarna, previously CMO at Fishbrain, Marketing Director @ Clue, mentor at TechStars, Norrsken, GrowthMentor, Antler & FirstRound.
(C2C,B2C, Mobile)
Product Led Growth
Ex Product Lead @ Uptime, @ Bumble @ Badoo, Fmr Head of Product & Marketing @ CharityJob @ CharityConnect
(B2C, Mobile, Performance)
Founder @ Aperture, App Marketer of the Year,Business Consultant of the Year. Ran Growth @ Uptime, Curio, DUSK, DICE
(D2C, B2C, Messaging)
Founder of MarketingCube.co, Fractional CMO
Ex. Founding CMO Pharmacy2U Group, Google & Amex
Our coaches run workshops and AMA sessions throughout the year; plus they’ve available on Slack to answer questions when you need.
SOME OF OUR COACHES
Very few people truly know how to scale a startup. In-fact you’re lucky if you can even find a legit expert, let alone hire them. Lucky for you, we’ve found a bunch, so you can access the right coach for each specific challenge you face.
Growth Pillars
01
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Mapping your growth model
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North Star, KPIs and Metrics
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Rapid experimentation
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Growth strategy from first principles
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Leading growth teams
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Growth sprints & experimentation
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Choosing and validating channels
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Growth via paid channels
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Influencer marketing
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Social media content & audience building
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Content marketing
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Unlocking organic traffic
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Product-led growth
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Subscription app monetization
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Mobile app distribution
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App store optimisation
Pricing
03
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How to run a growth sprint
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Growth sprints vs. product sprints
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How to prioritise experiments (hint: not using I.C.E.)
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Designing & running growth experiments
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Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
04
How great leaders unstick people's thinking:
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Overcoming sunk-cost bias
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Speed vs. perfectionism
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Deprioritizing "sevens" to focus on "tens."
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When leaders refuse to listen…
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When nothing’s working…
Marketing & Channel Strategies
Mobile App Growth
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Pricing to capture value
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The psychology of pricing
04
04
Messages and conversion
02
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Jobs to be Done interviews
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Direct response copy
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Message testing and optimization
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Psychology & behavioural economics
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Brand, positioning and storytelling
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Language/market fit – how to find the right words to explain your value clearly to customers
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Landing page creation & optimization
TOPICS INCLUDE
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Mapping your growth model
-
North Star, KPIs and Metrics
-
Rapid experimentation
-
Growth strategy from first principles
-
Leading growth teams
-
Growth sprints & experimentation
Growth Pillars
01
-
Choosing and validating channels
-
Growth via paid channels
-
Influencer marketing
-
Social media content & audience building
-
Content marketing
-
Unlocking organic traffic
-
Product-led growth
Marketing & channel strategies
02
-
Jobs to be Done interviews
-
Direct response copy
-
Message testing and optimization
-
Psychology & behavioural economics
-
Brand, positioning and storytelling
-
Language/market fit – how to find the right words to explain your value clearly to customers
-
Landing page creation & optimization
Messaging and conversion
03
-
Subscription app monetization
-
Mobile app distribution
-
App store optimisation
Mobile App Growth
06
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Pricing to capture value
-
The psychology of pricing
Pricing
05
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Hiring and leadership
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OKRs and quarterly planning
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People management, how to get people to do their best work
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People management, helping people adapt to change
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Hiring world-class growth talent
Team & leadership development
04
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Activation, habituation and retention
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Growth loops & network effects
Engagement & retention
07
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Inbound lead generation
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Outbound – list building and cleansing
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Outbound – cold outreach
Lead generation
08
"Mapping Your Growth Model AMA."
Hosted by: Matt lerner
How to map your company’s growth model and create a metrics-driven culture.
Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.
This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.
Maya will take you through a "Messaging House" to help you craft messaging in your customers language
"Building Effective Paywalls for Monetization."
Hosted by: Léa Samrani
"How To Make Customers Think You Are Reading Their Minds."
Hosted by: Nopadon
How to supercharge your copy with a Messaging House Framework.
Hosted by: Maya Moufarek
SOME OF OUR LIVE EVENTS
Individuals
Recorded Content Library
Assets Library (templates, worksheets, canvases)
Community
Weekly Slack Office Hours
Monthly workshops and AMAs
No. of Participants
1
Short Course Passes (Live Multi-Day Workshops)
1
Self-Paced Learning
$1,200 (£1,000)
PRICING
FREQUENTLY ASKED QUESTIONS
EVENT SCHEDULE
Map your startup's growth model
1/15
Map your growth model to focus everyone on the most impactful work.
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How to find your North Star Metric
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Feedback loops & constraints
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Example growth models (SaaS, Marketplaces, Ecommerce)
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Finding your key drivers
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Your rate-limiting step where you can focus for maximum impact
Finding Language/Market Fit
02
How to explain your value more clearly to customers
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Why this matters more than anything else
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The neuroscience of human perception
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How to find the language that picks the lock
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Jobs-to-be-done and the 4 Forces
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Headlines, landing pages & ads
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How to validate language quickly (even with no traffic)
Growth sprints, experimentation & Minimum Viable Tests
03
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How to run a growth sprint
-
Growth sprints vs. product sprints
-
How to prioritise experiments (hint: not using I.C.E.)
-
Designing & running growth experiments
-
Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
04
How great leaders unstick people's thinking:
-
Overcoming sunk-cost bias
-
Speed vs. perfectionism
-
Deprioritizing "sevens" to focus on "tens."
-
When leaders refuse to listen…
-
When nothing’s working…