top of page

FIND YOUR GROWTH LEVERS FASTER

Get access to experts to focus on your most impactful work

Unlock the tools to put theory into practice with 12 months of access to live sessions, recordings, AMAs, In-person events, templates, worksheets, plus our private coaches’ Slack.

bg.png

BUILD YOUR STARTUP GROWTH MACHINE

Work directly with our experts to find your big growth levers faster.

 

Get the answers you need when you need them with 12 months of access to live sessions, recordings, AMAs, templates, worksheets, plus our private coaches’ Slack.

bg_black.png

What's Included?

​Your Membership includes 12 months access to:

  • Self paced online training,  80 session recordings, templates and worksheets on every aspect of startup growth. (see topics)

  • Invites to 70+ live workshops,

  • Invite members only to in-person events and AMAs with our coaches. (browse coaches)

  • Access a private Slack community with our coaches

  • A private vetted community of ambitious founders like you

  • Access to our multi-day deep-dive courses throughout the year (view courses)

bg_white.png

WHO IS THIS FOR?

​Impatient entrepreneurs and growth leaders who want to discover and focus on high-impact growth levers.

Lenny Picardo 

(B2C, MARKETPLACES)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

Hannah Parvaz 

(B2C, MOBILE)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

Francesco Cardoletti 

(B2B, MARKETPLACES)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

bg_black.png

WHAT YOU GET:

Get the answers you need when you need them

01

Access our full library of 80+ session recordings, templates and worksheets on all critical aspects of startup growth. (see topics)

Interact with us directly

02

Join a private Slack community with our coaches (browse coaches)

Stay sharp on the newest ideas

03

Growth tactics decay fast. Get invites to 70+ live workshops and AMAs covering what’s working right now.

Learn what’s working for others

04

Join our private vetted community of ambitious founders and growth leaders like you.

Access to our multi-day deep-dive courses throughout the year (view courses)

05

Master the core skills

bg_white.png

The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable

Mikhil Raja

Founder, Sonic Jobs

"It's not a course, it's a Startup Roadmap for success

Rauri Fairbairns

Founder & Author, OYNB

"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."

ALEX DEPLEDGE, MBE

Founder of Resi, prev. founder Hassle.com

SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.

IVO KOSTADINOV

VP Growth, Love Electric

WHAT PEOPLE ARE SAYING

WHAT PEOPLE ARE SAYING

MATT LERNER

Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.

Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups

NOPADON WONGPAKDEE

A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.

Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups

LISA KENNELLY

2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.

Product Marketing Strategy @ Klarna

bg_team.png

Matt Lerner 

(B2B)

Silicon Valley veteran, 2 exits
Partner @ 500 Startups VC
Early growth team at PayPal
Lectures at Stanford Business School
Coached over 100 startups

(Positioning)

Positioning consultant for tech companies in healthcare, consumer & software incl. Flo, ZOE health, Bloom & Wild, Incident.io

(B2C, Mobile, Brand)

Global product marketing @ Klarna, previously CMO at Fishbrain, Marketing Director @ Clue, mentor at TechStars, Norrsken, GrowthMentor, Antler & FirstRound.

(C2C,B2C, Mobile)

Product Led Growth

Ex Product Lead @ Uptime, @ Bumble @ Badoo, Fmr Head of Product & Marketing @ CharityJob @ CharityConnect

(B2C, Mobile, Performance)

Founder @ Aperture, App Marketer of the Year,Business Consultant of the Year. Ran Growth @ Uptime, Curio, DUSK, DICE

(D2C, B2C, Messaging)

Founder of MarketingCube.co, Fractional CMO

Ex. Founding CMO Pharmacy2U Group, Google & Amex

Our coaches run workshops and AMA sessions throughout the year; plus they’ve available on Slack to answer questions when you need.

SOME OF OUR COACHES

Very few people truly know how to scale a startup. In-fact you’re lucky if you can even find a legit expert, let alone hire them. Lucky for you, we’ve found a bunch, so you can access the right coach for each specific challenge you face.

Growth Pillars

01

  • Mapping your growth model

  • North Star, KPIs and Metrics

  • Rapid experimentation

  • Growth strategy from first principles

  • Leading growth teams

  • Growth sprints & experimentation

  • Choosing and validating channels

  • Growth via paid channels

  • Influencer marketing

  • Social media content & audience building

  • Content marketing

  • Unlocking organic traffic

  • Product-led growth

  • Subscription app monetization

  • Mobile app distribution

  • App store optimisation

Pricing

03

  • How to run a growth sprint

  • Growth sprints vs. product sprints

  • How to prioritise experiments (hint: not using I.C.E.)

  • Designing & running growth experiments

  • Minimum Viable Test: Small tests of big ideas

Leadership & mindset shift

 
 

 

 

04

How great leaders unstick people's thinking:

  • Overcoming sunk-cost bias

  • Speed vs. perfectionism

  • Deprioritizing "sevens" to focus on "tens."

  • When leaders refuse to listen…

  • When nothing’s working…

Marketing & Channel Strategies

Mobile App Growth

  • Pricing to capture value

  • The psychology of pricing

04

04

Messages and conversion

02

  • Jobs to be Done interviews

  • Direct response copy

  • Message testing and optimization

  • Psychology & behavioural economics

  • Brand, positioning and storytelling

  • Language/market fit – how to find the right words to explain your value clearly to customers

  • Landing page creation & optimization

TOPICS INCLUDE

  • Mapping your growth model

  • North Star, KPIs and Metrics

  • Rapid experimentation

  • Growth strategy from first principles

  • Leading growth teams

  • Growth sprints & experimentation

Growth Pillars

01

  • Choosing and validating channels

  • Growth via paid channels

  • Influencer marketing

  • Social media content & audience building

  • Content marketing

  • Unlocking organic traffic

  • Product-led growth

Marketing & channel strategies

02

  • Jobs to be Done interviews

  • Direct response copy

  • Message testing and optimization

  • Psychology & behavioural economics

  • Brand, positioning and storytelling

  • Language/market fit – how to find the right words to explain your value clearly to customers

  • Landing page creation & optimization

Messaging and conversion

03

  • Subscription app monetization

  • Mobile app distribution

  • App store optimisation

Mobile App Growth

06

  • Pricing to capture value

  • The psychology of pricing

Pricing

05

  • Hiring and leadership

  • OKRs and quarterly planning

  • People management, how to get people to do their best work

  • People management, helping people adapt to change

  • Hiring world-class growth talent

Team & leadership development

04

  • Activation, habituation and retention

  • Growth loops & network effects

Engagement & retention

07

  • Inbound lead generation

  • Outbound – list building and cleansing

  • Outbound – cold outreach

Lead generation

08

bg_black.png

"Mapping Your Growth Model AMA."

Hosted by: Matt lerner

How to map your company’s growth model and create a metrics-driven culture.

Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.

This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.

Maya will take you through a "Messaging House" to help you craft messaging in your customers language

"Building Effective Paywalls for Monetization."

Hosted by: Léa Samrani

"How To Make Customers Think You Are Reading Their Minds."

Hosted by: Nopadon

How to supercharge your copy with a Messaging House Framework.

Hosted by: Maya Moufarek

18+ EVENTS PER YEAR

SOME OF OUR LIVE EVENTS

bg_white.png

Individuals

Recorded Content Library

Assets Library (templates, worksheets, canvases)

Community

 Weekly Slack Office Hours

 Monthly workshops and AMAs

 No. of Participants

1

Short Course Passes (Live Multi-Day Workshops)

1

Self-Paced Learning

$1,200 (£1,000)

PRICING

12 Month Access

FREQUENTLY ASKED QUESTIONS

  • WHO FROM MY TEAM SHOULD ATTEND?
    Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).
  • ARE THE LESSONS LIVE OR PRE-RECORDED VIDEO? CAN WE ASK QUESTIONS?
    You'll join a mix of group calls and private coaching sessions with just your team. It's all 100% live so you can question and discuss with the coaches and other participants, and follow-up during private office hours.
  • HOW ADVANCED IS THE MATERIAL? OKAY FOR NON-MARKETERS?
    The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.
  • WILL THE SESSIONS BE RECORDED IF I CANNOT ATTEND?
    Yes, participants will have access to the recordings for one year from the program start date.
  • IS THIS LIKE REFORGE?
    Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!
  • ARE YOU TAKING EQUITY?
    Not at this time.
  • WHAT IF WE CHANGE OUR MINDS OR WANT TO PULL OUT?
    If you change your mind for any reason in the first 3 weeks of the programme, you’ll get an 80% refund, no questions asked. (Though this rarely happens, as we try to make sure everyone’s a good fit via the application & interview process).
  • WHAT ARE THE SELECTION CRITERIA?
    We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, happy customers, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.
  • WHAT ABOUT MY COMPETITORS?
    Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.
  • DO YOU WORK 1:1 WITH COMPANIES OUTSIDE THIS PROGRAM?
    That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.
  • HOW MANY SLOTS ARE AVAILABLE?
    Only 30 companies, so that each one can get direct personal attention.
  • WILL WE ACTUALLY BE WORKING DIRECTLY WITH THE COACHES?
    Yes. Each week you'll have a private session with your coach. Plus, you can also book in office hours with any of our other specialist coaches including Matt and Nopadon. We have experts in everything, including analytics, lead gen, conversion, brand building, SEO, paid ads, conversion optimisation, marketplaces, driving app installs... all kinds of stuff, really.
  • ANY OTHER MENTORS?
    Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!
  • What is SYSTMHub?
    SYSTMHub is a dedicated platform for startup founders and your teams to connect, collaborate, and access resources that accelerate your growth. It's a vibrant community where like-minded entrepreneurs can share insights, seek advice, and foster meaningful connections.
  • How can I join?
    Joining SYSTMHub is easy! Simply click on the "Sign Up" button, and follow the registration process. Once registered, we'll follow up to set up a quick call!

EVENT SCHEDULE

Map your startup's growth model

1/15

Map your growth model to focus everyone on the most impactful work.

  • How to find your North Star Metric

  • Feedback loops & constraints

  • Example growth models (SaaS, Marketplaces, Ecommerce)

  • Finding your key drivers

  • Your rate-limiting step where you can focus for maximum impact

Finding Language/Market Fit

02

How to explain your value more clearly to customers

  • Why this matters more than anything else

  • The neuroscience of human perception

  • How to find the language that picks the lock

  • Jobs-to-be-done and the 4 Forces

  • Headlines, landing pages & ads

  • How to validate language quickly (even with no traffic)

Growth sprints, experimentation & Minimum Viable Tests

03

  • How to run a growth sprint

  • Growth sprints vs. product sprints

  • How to prioritise experiments (hint: not using I.C.E.)

  • Designing & running growth experiments

  • Minimum Viable Test: Small tests of big ideas

Leadership & mindset shift

04

How great leaders unstick people's thinking:

  • Overcoming sunk-cost bias

  • Speed vs. perfectionism

  • Deprioritizing "sevens" to focus on "tens."

  • When leaders refuse to listen…

  • When nothing’s working…

bottom of page