Full refund up to week 3. But we've worked with SaaS, marketplaces, D2C, mobile apps—the process works because it's about finding what drives YOUR growth, not copying others.

You'll join a mix of group calls and private coaching sessions with just your team. It's all 100% live so you can question and discuss with the coaches and other participants, and follow-up during private office hours.

If you change your mind for any reason in the first 3 weeks of the programme, you’ll get an 80% refund, no questions asked. (Though this rarely happens, as we try to make sure everyone’s a good fit via the application & interview process).

Advisors give advice. We roll up our sleeves and work with you weekly. Big difference between "you should try X" and "here's exactly how to test X by Friday

Yes. Each week you'll have a private session with your coach. Plus, you can also book in office hours with any of our other specialist coaches including Matt and Nopadon. We have experts in everything, including analytics, lead gen, conversion, brand building, SEO, paid ads, conversion optimisation, marketplaces, driving app installs... all kinds of stuff, really.

Yes, participants will have access to the recordings for one year from the program start date.

That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.

Great. They'll love having a structured process to get buy-in from engineering and product. Plus external validation that their ideas are right. Every Head of Growth we've worked with says it made their job easier, not harder.

The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.

We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, happy customers, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.

Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.

Only 30 companies, so that each one can get direct personal attention.

Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).

Not at this time.

Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!

Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!

We don't teach generic frameworks. We help you find YOUR specific growth levers and execute them. No lectures about "growth hacking"—just hands-on work on your actual business with coaches who've done it before.

This replaces the work you're already doing, not adds to it. You'll actually save time by killing projects that don't matter. Most teams spend 10-15 hours/week on growth anyway—we'll make those hours count.

Yes. Once you're in, you can send new team members through any future cohort (up to four) at no extra cost. Great for onboarding.