How is this different from other growth programs?

You work directly with people who built these systems at top companies, applying the process to your business with weekly execution and accountability. No theory or case studies.

What if we're already doing well?

The best teams use systematic processes to maintain their edge. Companies like Airbnb and HubSpot didn't stop improving their growth engines when they hit scale – they doubled down on the process.

Do you work with our specific industry?

Between our 19 specialist coaches, we can usually pair you with someone with direct experience in your space

What's the time commitment?

Serious teams already spend 1-3 days/week on growth – we help you maximize every hour. Plan to set aside 2-4 hours/week for our workshops, coaching, and office ours.

Can we speak to alumni before deciding?

Absolutely. We can introduce you to teams with similar businesses once we offer you a place.

Stop guessing why prospects don't convert

A half-day workshop that shows your team exactly what's killing conversions — and how to fix it fast using customer interviews + AI

The problem you recognize

What this
workshop does

By lunch, your
team will know:

Your team is drowning in opinions. Sales blames the leads. Marketing blames the product. Design blames the copy. Meanwhile, you're burning cash on experiments that move nothing.

THE REAL ISSUE: You're optimizing in the dark. You don't know what actually stops someone from hitting "buy"—so you're fixing the wrong things.

We'll teach your team a simple interview process that uncovers the real conversion killers. Then show you how to use AI to turn those insights into better headlines, emails, and landing pages in minutes instead of weeks.

The 3 biggest reasons prospects stall (not what you think)
The exact words that make people buy vs. bail
Which experiments to run first (and which to kill)
How to generate 20 headline variations in 5 minutes using AI

Who this fixes problems for

Teams spending $10K+ monthly on ads with flat conversion rates
Companies where everyone has a different theory about why prospects don't convert
Teams running endless A/B tests that move the nee

Not for

Teams selling simple/impulse purchases
Companies with conversion rates over 15% (you're doing fine)
Anyone looking for theory over practi

RESOURCE LIBRARY

Access practical growth resources:

20 Scrappy Growth Experiments [PDF] – Proven experiments that work without much traffic, budget, or tech.
AI Copywriting Prompts – Draft high-converting headlines and landing pages in minutes
Jobs to be Done AI Toolkit – Sample questions, a Job Card template, and AI prompts to uncover growth insights from customer interviews.
Growth Model Tutorial – Map your growth model to find your biggest levers.
Hiring Growth Talent – Step-by-step instructions to scope, source and select brilliant early GTM hires.

01

Before (1 hour prep):

02

During (4 hours):

03

After:

We send you templates to recruit 3-5 recent prospects for quick interviews

Your team PRACTICES THE INTERVIEW PROCESS on real prospects, then watches AI turn transcripts into messaging that actually works

30 days of support while you run your first real interviews and implement changes

How it works

What you'll walk away with

Immediate:

Recording of your practice interviews
List of your top 3 conversion killers
20+ headline/email variations generated by AI
90-day testing roadmap prioritized by impact

Ongoing:

Interview templates that get 70%+ response rates
AI prompts that turn messy transcripts into clear insights
30 days of Slack support as you implemen

Proof this actually works

SaaS Company (Series B):

Problem: 12% trial-to-paid conversion, team couldn't agree on why
After workshop: Found prospects didn't understand the onboarding flow
Result: 23% conversion in 8 weeks
"Finally got our team speaking the same language about customers"

E-commerce Brand:

Problem: High cart abandonment, lots of theories, no data
After workshop: Discovered shipping anxiety was the real killer
Result: 34% reduction in abandonment after copy changes

Investment & logistics

When:

Where:

Investment:

Guarantee:

What to bring:

Thursday, January 16th, 9:00 AM - 1:00 PM

[City] - venue details after registration

$797 per team (up to 5 people)

If you complete the exercises and don't feel confident running interviews, full refund within 7 days

Laptop and list of 3-5 recent prospects you can call during the workshop

Frequently Asked Questions

Reserve your team's spot

25 spots available

Only 5 teams max to ensure hands-on coaching.

Register Now - $797

Full refund if canceled 14+ days before workshop