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GET THE INSIDE TRACK

Find out what’s working now, from the sharpest practitioners in startup growth.

November 6, 2024,
Kings Cross, London

A curated gathering of experts for founders and growth leaders. 

Candid, specific, practical, insightful.

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BUILD YOUR STARTUP GROWTH MACHINE

Work directly with our experts to find your big growth levers faster.

 

Get the answers you need when you need them with 12 months of access to live sessions, recordings, AMAs, templates, worksheets, plus our private coaches’ Slack.

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“I’m tired of guessing.” 
Connect with people who have overcome these same challenges and find out what worked for them.

What you get:

  • Keep up to date on the latest thinking and trends

  • Connect with others who faced similar challenges

  • How the smartest teams are using AI for growth

  • Hiring and managing, remote and hybrid

  • Get fresh ideas before everyone else piles on

Networking that isn't awkward or "transactional." Build meaningful connections with others who are in the arena.

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What you don't get: Faff

  • One track

  • No panels

  • No sales pitches

  • No canned presentations

  • No basic content

We won't waste your time

Lenny Picardo 

(B2C, MARKETPLACES)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

Hannah Parvaz 

(B2C, MOBILE)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

Francesco Cardoletti 

(B2B, MARKETPLACES)

Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups

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Pricing and Availabilty

Early Bird

01

£1000

xxx

02

xxx

xxx

03

xxxx

Growth strategies change like fast fashion.

Find out what’s working now from the sharpest practitioners.

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The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable

Mikhil Raja

Founder, Sonic Jobs

"It's not a course, it's a Startup Roadmap for success

Rauri Fairbairns

Founder & Author, OYNB

"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."

ALEX DEPLEDGE, MBE

Founder of Resi, prev. founder Hassle.com

SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.

IVO KOSTADINOV

VP Growth, Love Electric

WHAT PEOPLE ARE SAYING

WHAT PEOPLE ARE SAYING

MATT LERNER

Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.

Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups

NOPADON WONGPAKDEE

A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.

Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups

LISA KENNELLY

2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.

Product Marketing Strategy @ Klarna

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Matt Lerner 

Matt, co-founder of SYSTM, is a growth expert with a passion for scaling startups. As former head of growth at PayPal, he's experienced both successes and failures firsthand. Matt has spent nearly a decade studying startup patterns, refining strategies for consistent growth. His 2024 book, "Growth Levers and How to Find Them," is praised as essential reading for founders. Matt's insights on transforming small teams into billion-dollar businesses are invaluable for entrepreneurs aiming to make a global impact.

Alex Depledge, MBE

Alex Depledge is a serial entrepreneur who co-founded helping.com, which sold for £24 million, and is now CEO of Resi.co.uk, a leading residential architecture platform. A champion for UK startups and women in tech, Alex serves on government taskforces and offers insights on scaling businesses, building strong brands, and navigating the challenges of entrepreneurship in disruptive industries.

Sean Ellis

Sean is a growth expert who led go-to-market strategies for billion-dollar successes like Dropbox, Eventbrite, and LogMeIn—currently driving growth at Bounce. Sean teaches at top universities globally, including Harvard and UC Berkeley, inspiring the next generation of innovators. His experience in scaling startups and driving rapid growth makes him a valuable resource for founders looking to achieve breakout success. 

TBA

TBA

TBA

Speakers

Our speakers are at the coal face – founders and elite growth practitioners who are active right now, not on their book tours. And they’ll share honest war stories, not just victory laps.

Real stories and examples so I can learn from other people’s mistakes.

Growth Pillars

01

  • Mapping your growth model

  • North Star, KPIs and Metrics

  • Rapid experimentation

  • Growth strategy from first principles

  • Leading growth teams

  • Growth sprints & experimentation

  • Choosing and validating channels

  • Growth via paid channels

  • Influencer marketing

  • Social media content & audience building

  • Content marketing

  • Unlocking organic traffic

  • Product-led growth

  • Subscription app monetization

  • Mobile app distribution

  • App store optimisation

Pricing

03

  • How to run a growth sprint

  • Growth sprints vs. product sprints

  • How to prioritise experiments (hint: not using I.C.E.)

  • Designing & running growth experiments

  • Minimum Viable Test: Small tests of big ideas

Leadership & mindset shift

 
 

 

 

04

How great leaders unstick people's thinking:

  • Overcoming sunk-cost bias

  • Speed vs. perfectionism

  • Deprioritizing "sevens" to focus on "tens."

  • When leaders refuse to listen…

  • When nothing’s working…

Marketing & Channel Strategies

Mobile App Growth

  • Pricing to capture value

  • The psychology of pricing

04

04

Messages and conversion

02

  • Jobs to be Done interviews

  • Direct response copy

  • Message testing and optimization

  • Psychology & behavioural economics

  • Brand, positioning and storytelling

  • Language/market fit – how to find the right words to explain your value clearly to customers

  • Landing page creation & optimization

TOPICS INCLUDE

  • Specific Marketing Tasks AI Can Automate

  •  Customer segmentation

  •  Interview Analysis

How teams are using AI in Growth

01

  • Customer segmentation

  • Personalisation - Automated Content Recommendations

  • Email Marketing - Automated sequence creation

What's getting Automated

02

  • CRO for Ads

  • Leveraging psychology in different channels

  • The customer journey from a psychological perspective

Psychology within Growth

03

  • Lead Domino

  • Identifying the silent competitors

  • The importance of "looking like food"

Finding Language Market Fit

05

  • Robust retention strategies

  • finding candidates with both traditional marketing and emerging technologies

Hiring in today's Market

04

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"Mapping Your Growth Model AMA."

Hosted by: Matt lerner

How to map your company’s growth model and create a metrics-driven culture.

Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.

This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.

Maya will take you through a "Messaging House" to help you craft messaging in your customers language

"Building Effective Paywalls for Monetization."

Hosted by: Léa Samrani

"How To Make Customers Think You Are Reading Their Minds."

Hosted by: Nopadon

How to supercharge your copy with a Messaging House Framework.

Hosted by: Maya Moufarek

18+ EVENTS PER YEAR

SOME OF OUR LIVE EVENTS

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Topics Include

  • Specific Marketing Tasks AI Can Automate

  •  Customer segmentation

  •  Interview Analysis

  • Customer segmentation

  • Personalisation - Automated Content Recommendations

  • Email Marketing - Automated sequence creation

  • CRO for Ads

   • Leveraging psychology in different channels
   • The customer journey from a psychological                perspective

  • Robust retention strategies

  • finding candidates with both traditional marketing and emerging technologies

  • Lead Domino

  • Identifying the silent competitors

  • The importance of "looking like food"

How teams are using AI in Growth

01

02

What's getting Automated

03

Psychology within growth

04

Hiring in today's market

05

Finding Language Market Fit

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Early Bird

All Access

Peer Networking

Lunch

£399

General Addmission

£799

Tickets - Only 350 Spaces Available

Early Bird

All Access

Peer Networking

Lunch

£399

General Addmission

£799

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FREQUENTLY ASKED QUESTIONS

  • Are you taking equity?
    Not at this time.
  • How many slots are available?
    Only 30 companies, so that each one can get direct personal attention.
  • Is the lesson live, can we ask questions?
    You'll join a mix of group calls and private coaching sessions with just your team. It's all 100% live so you can question and discuss with the coaches and other participants, and follow-up during private office hours.
  • What about my competitors?
    Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.
  • What are the selection criteria?
    We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, happy customers, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.
  • Will the sessions be recorded if I cannot attend?
    Yes, participants will have access to the recordings for one year from the program start date.
  • What if we change our minds or want to pull out?
    If you change your mind for any reason in the first 3 weeks of the programme, you’ll get an 80% refund, no questions asked. (Though this rarely happens, as we try to make sure everyone’s a good fit via the application & interview process).
  • Is this like Reforge?
    Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!
  • Who from my team should attend?
    Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).
  • Any Other Mentors?
    Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!
  • How Advanced is the Material? Okay for non-marketers? Experienced marketers?
    The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.
  • Will we actually be working directly with the coaches?
    Yes. Each week you'll have a private session with your coach. Plus, you can also book in office hours with any of our other specialist coaches including Matt and Nopadon. We have experts in everything, including analytics, lead gen, conversion, brand building, SEO, paid ads, conversion optimisation, marketplaces, driving app installs... all kinds of stuff, really.
  • Do you work 1:1 with companies outside this program?
    That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.
  • Do you share a list of attendees?
    Attendee Privacy and Networking: We prioritize attendee privacy and do not share participant lists before or after the event. However, Turing Fest x SYSTM offers numerous opportunities for meaningful connections: Coffee and lunch breaks Happy hour Evening social events Event app for digital networking (available pre-event) These diverse networking options ensure you can connect with fellow attendees in person, fostering genuine relationships within our community.
  • How can we sponsor this event?
    If you would like a sponsor deck please contact contact matt@systm.co for more information.
  • Can I volunteer for this event?
    We’re looking for folks to help with registration, ushering, marketing, speaker management, expo management, and more. Contact us at claire@systm.co for more information.
  • When can I purchase my ticket?
    Join our waiting list and we'll notify you as soon as tickets are available.
  • Can I share my ticket with my colleague/friend/neighbour?
    Ticket Policy: Sorry, each ticket grants admission for one individual to the entire event. Tickets are non-transferable and cannot be shared between multiple attendees. Similar to movie or concert tickets, Turing Fest x SYSTM tickets are designed for use by a single person throughout the duration of the conference. This policy ensures a fair experience for all attendees and helps us maintain accurate attendance records.
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