CUT THROUGH THE NOISE
Find out what’s actually working - from the brightest minds in growth.
The Turing X SYSTM Growth Summit
Thursday 6 November 2025,
Kings Cross, London
One day to reset your growth strategy, learn what's working now, and connect with other leaders who are navigating the same challenges.
Pricing and Availabilty
Early Bird
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£1000
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Growth strategies change like fast fashion.
Find out what’s working now from the sharpest practitioners.
The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable
Mikhil Raja
Founder, Sonic Jobs
"It's not a course, it's a Startup Roadmap for success
Rauri Fairbairns
Founder & Author, OYNB
"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."
ALEX DEPLEDGE, MBE
Founder of Resi, prev. founder Hassle.com
SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.
IVO KOSTADINOV
VP Growth, Love Electric
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
MATT LERNER
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
NOPADON WONGPAKDEE
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
LISA KENNELLY
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Product Marketing Strategy @ Klarna
Speakers
Our speakers are at the coal face – founders and elite growth practitioners who are active right now, not on their book tours. And they’ll share honest war stories, not just victory laps.
Real stories and examples so I can learn from other people’s mistakes.
Matt Lerner
Matt, co-founder of SYSTM, is a growth expert with a passion for scaling startups. As former head of growth at PayPal, he's experienced both successes and failures firsthand. Matt has spent nearly a decade studying startup patterns, refining strategies for consistent growth. His 2024 book, "Growth Levers and How to Find Them," is praised as essential reading for founders. Matt's insights on transforming small teams into billion-dollar businesses are invaluable for entrepreneurs aiming to make a global impact.
Amanda Natividad
Amanda is VP of Marketing for audience research start up SparkToro. In her spare time she writes a marketing newsletter called The Menu (with over 15k subscribers) and teaches Content Marketing 201. She's also a contributor for AdWeek, a Le Cordon Blu-trained chef and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, and led content and communications for NatureBox.
Bob Moesta
Bob is the President and CEO of The ReWired Group and serves as a Fellow at The Clayton Christensen Institute. A visual thinker, teacher and creator, Moesta has worked on and launched more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects.
April Dunford
Lea Samrani
Kieran Flanagan
April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously, April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Léa is a Product Growth Advisor and VP of Product at Passion.io, where she helps subscription apps scale with a focus on product-led growth and monetization. With over a decade of hands-on experience, she’s played a key role in growing apps like Bumble, Busuu, and Uptime. Her work has earned recognition as a “Leader in Experimentation” (2023, 2024), “Leader in Apps” (2025), and Android’s Best App of 2021.
Kieran is the VP of Growth at HubSpot, a marketing and sales software company. He is responsibile for the growth of HubSpot's freemium products, monetisation of their freemium funnels and optimisation of their global web strategy.
Speakers
Our speakers are at the coal face – founders and elite growth practitioners who are active right now. And they’ll share honest war stories, not just victory laps so you can learn from other people’s mistakes.
Matt Lerner
Matt is the co-founder and CEO of SYSTM, and bestselling author of Growth Levers and How to Find Them. Previously he built and ran growth teams at PayPal, and became a partner with the Silicon Valley VC fund 500 Startups. Matt has guest lectured on Startup Growth at Imperial College and Stanford Business School.
Amanda Natividad
Amanda is VP of Marketing for audience research start up SparkToro. She writes a newsletter called The Menu and teaches Content Marketing 201 on Maven. She's also a Le Cordon Blu-trained chef and a former journalist.
April Dunford
April Dunford is the world’s leading expert on product positioning, and author of the international bestseller Obviously Awesome! She has helped over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning.
Léa Samrani
Léa is a Product Growth Advisor and VP of Product at Passion.io, where she helps subscription apps scale with a focus on product-led growth and monetization. With over a decade of hands-on experience, she’s helped grow apps like Bumble, Busuu, and Uptime.
Kieran Flanagan
Kieran is the VP of Growth at HubSpot, a marketing and sales software company. He is responsibile for the growth of HubSpot's freemium products, monetisation of their freemium funnels and optimisation of their global web strategy.
Bob Moesta
Bob Moesta is the co-creator of Jobs to be Done theory, with Clayton Christensen. He has worked on more than 3,500 products in nearly every industry. He's founded and sold several startups. He is a fellow at the Clayton Christensen Institute and is a guest lecturer at the Harvard Business School.
Highlights from 2024
100%
Of attendees rated speakers "good" or "exceptional"
95%
Would likely or definitely attend again in 2025
91%
Would be disappointed if we did not hold the event again in 2025
What you'll get:
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Clarity on what works now: Cut through the noise, walk away with a list of your highest impact opporuntites and a 'stop doing list.'
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Peer network: Networking that's no "transactional." Forge meaningful connections with leaders who are thinking and executing at the highest level.
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Immediate action plan: Leave with a plan - not just ideas.
Who should attend
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Founders looking to accelerate growth without wasting resources
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Product Leaders who need to drive results in complex organisations
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Marketing Leaders adapting to rapid changes in channels and tech
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
PAST RESULTS
Popsa
300x
Second Nature
100x
Collctiv
75x
Fy
100x
Storemaven
40x
So-Sure
70x
Rebank
Zenjob
20x
Thriva
17x
Houst
12x
Ooni
Simply Cook
12x
Revenue growth numbers from companies who came through this program, or a similar one we ran as part of 500 Startups' accelerator, in the subsequent 3 years. We cannot guarantee you will achieve the same results, but we'd love to add more companies to this part of our site if you'd like to try!
Highlights from 2024
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100% of attendees rated speakers "good" or "exceptional"
-
95% would likely or definitely attend again in 2025
-
91% said they would be disappointed if we did not hold the event again in 2025
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
ATTENDEE FEEDBACK
"I can't remember another single day that gave me so many actionable insights that I could use right away."
- Ben Whatley, Co-Founder, Memrise
Growth Pillars
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Mapping your growth model
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North Star, KPIs and Metrics
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Rapid experimentation
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Growth strategy from first principles
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Leading growth teams
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Growth sprints & experimentation
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Choosing and validating channels
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Growth via paid channels
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Influencer marketing
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Social media content & audience building
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Content marketing
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Unlocking organic traffic
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Product-led growth
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Subscription app monetization
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Mobile app distribution
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App store optimisation
Pricing
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How to run a growth sprint
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Growth sprints vs. product sprints
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How to prioritise experiments (hint: not using I.C.E.)
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Designing & running growth experiments
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Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
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How great leaders unstick people's thinking:
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Overcoming sunk-cost bias
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Speed vs. perfectionism
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Deprioritizing "sevens" to focus on "tens."
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When leaders refuse to listen…
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When nothing’s working…
Marketing & Channel Strategies
Mobile App Growth
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Pricing to capture value
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The psychology of pricing
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Messages and conversion
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Jobs to be Done interviews
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Direct response copy
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Message testing and optimization
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Psychology & behavioural economics
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Brand, positioning and storytelling
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Language/market fit – how to find the right words to explain your value clearly to customers
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Landing page creation & optimization
TOPICS INCLUDE
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Specific Marketing Tasks AI Can Automate
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Customer segmentation
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Interview Analysis
How teams are using AI in Growth
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Customer segmentation
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Personalisation - Automated Content Recommendations
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Email Marketing - Automated sequence creation
What's getting Automated
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CRO for Ads
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Leveraging psychology in different channels
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The customer journey from a psychological perspective
Psychology within Growth
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Lead Domino
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Identifying the silent competitors
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The importance of "looking like food"
Finding Language Market Fit
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Robust retention strategies
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finding candidates with both traditional marketing and emerging technologies
Hiring in today's Market
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"Mapping Your Growth Model AMA."
Hosted by: Matt lerner
How to map your company’s growth model and create a metrics-driven culture.
Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.
This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.
Maya will take you through a "Messaging House" to help you craft messaging in your customers language
"Building Effective Paywalls for Monetization."
Hosted by: Léa Samrani
"How To Make Customers Think You Are Reading Their Minds."
Hosted by: Nopadon
How to supercharge your copy with a Messaging House Framework.
Hosted by: Maya Moufarek
SOME OF OUR LIVE EVENTS
Ready to transform your Growth Strategy?
Date
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Location
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Tickets
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Thursday 6 November, 2025 from 08.00
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Kings Place, Kings Cross, London, N1 9AG
Training Workshops
Wednesday 5th November 2025,
Uncommon, 81-87 High Holborn, London
Content Marketing in a Post-SEO World – Morning Session
Instructor: Matt Lerner
Search traffic cannot be depended on. Learn how to get recommended by AI models, and discover large organic traffic beyond search.
AI has rewritten the rules of SEO. LLMs reduce traditional search traffic by 94% and use ranking algorithms that contradict classic SEO principles. Understanding this shift is critical for any business that relies on organic customer acquisition.
1. How to Build Authority in AI's Eyes – See how LLMs evaluate, rank and cite content, and why traditional SEO metrics have become irrelevant.
2. Develop an AI-Native Content Strategy – Get a checklist for how to create the content that AI cites, not the content it steals.
3. Grow organic traffic beyond SEO – Identify your best future sources of organic traffic, and draft a playbook to tap into them.
Craft messages that convert with Jobs To Be Done - Afternoon Session
Instructor: Nopadon Wongpakdee
You've conducted customer interviews before—but have you struggled to turn those conversations into marketing that drives results?
The missing link isn't more data—it's understanding the hidden motivations and language patterns that drive decisions.
Do these challenges sound familiar?
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Your leads seem interested but consistently choose "no decision" over your solution
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Your team struggles to articulate clear differentiators against competitors
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There's a disconnect between marketing messaging and what sales teams say works
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Customer churn is high because expectations don't match reality
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Retention rates after free trials are low
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You see high initial interest but low conversion to sale
In this intensive, practice-focused workshop, you'll master Jobs-to-be-Done interview techniques AND create a comprehensive "messaging house" that serves as your master document for all marketing communications. You'll conduct real interviews and immediately transform those insights into a strategic framework you can implement across all channels.
Tickets available for either session separately as half a day or both as a full day workshop.