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Growth strategies change like fast fashion.
Find out what’s working now from the sharpest practitioners.
The materials are great. The personalised attention is awesome. Matt commenting directly on our proposition and email copy and other experiments we are running is just invaluable
Mikhil Raja
Founder, Sonic Jobs
"It's not a course, it's a Startup Roadmap for success
Rauri Fairbairns
Founder & Author, OYNB
"Theory means nothing unless it's put in the practice. This course pushes execution and holds you and your team accountable so you understand the reasons and learn at a much faster pace."
ALEX DEPLEDGE, MBE
Founder of Resi, prev. founder Hassle.com
SYSTM made my job so much easier! Now I can get engineering resources and the founder actually listens to me.
IVO KOSTADINOV
VP Growth, Love Electric
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
MATT LERNER
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
NOPADON WONGPAKDEE
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
LISA KENNELLY
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Product Marketing Strategy @ Klarna
Speakers
Our speakers are at the coal face – founders and elite growth practitioners who are active right now, not on their book tours. And they’ll share honest war stories, not just victory laps.
Real stories and examples so I can learn from other people’s mistakes.
Matt Lerner
Matt, co-founder of SYSTM, is a growth expert with a passion for scaling startups. As former head of growth at PayPal, he's experienced both successes and failures firsthand. Matt has spent nearly a decade studying startup patterns, refining strategies for consistent growth. His 2024 book, "Growth Levers and How to Find Them," is praised as essential reading for founders. Matt's insights on transforming small teams into billion-dollar businesses are invaluable for entrepreneurs aiming to make a global impact.
Amanda Natividad
Amanda is VP of Marketing for audience research start up SparkToro. In her spare time she writes a marketing newsletter called The Menu (with over 15k subscribers) and teaches Content Marketing 201. She's also a contributor for AdWeek, a Le Cordon Blu-trained chef and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, and led content and communications for NatureBox.
Bob Moesta
Bob is the President and CEO of The ReWired Group and serves as a Fellow at The Clayton Christensen Institute. A visual thinker, teacher and creator, Moesta has worked on and launched more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects.
April Dunford
Lea Samrani
Kieran Flanagan
April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously, April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Léa is a Product Growth Advisor and VP of Product at Passion.io, where she helps subscription apps scale with a focus on product-led growth and monetization. With over a decade of hands-on experience, she’s played a key role in growing apps like Bumble, Busuu, and Uptime. Her work has earned recognition as a “Leader in Experimentation” (2023, 2024), “Leader in Apps” (2025), and Android’s Best App of 2021.
Kieran is the VP of Growth at HubSpot, a marketing and sales software company. He is responsibile for the growth of HubSpot's freemium products, monetisation of their freemium funnels and optimisation of their global web strategy.
Speakers
Our speakers are at the coal face – founders and elite growth practitioners who are active right now. And they’ll share honest war stories, not just victory laps so you can learn from other people’s mistakes.
Bob Moesta
Bob is the President and CEO of The ReWired Group and serves as a Fellow at The Clayton Christensen Institute. A visual thinker, teacher and creator, Moesta has worked on and launched more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects.
Matt Lerner
Matt, co-founder of SYSTM, is a growth expert with a passion for scaling startups. As former head of growth at PayPal, he's experienced both successes and failures firsthand. Matt has spent nearly a decade studying startup patterns, refining strategies for consistent growth. His 2024 book, "Growth Levers and How to Find Them," is praised as essential reading for founders. Matt's insights on transforming small teams into billion-dollar businesses are invaluable for entrepreneurs aiming to make a global impact.
Amanda Natividad
Amanda is VP of Marketing for audience research start up SparkToro. In her spare time she writes a marketing newsletter called The Menu (with over 15k subscribers) and teaches Content Marketing 201. She's also a contributor for AdWeek, a Le Cordon Blu-trained chef and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, and led content and communications for NatureBox.
April Dunford
April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously, April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Léa Samrani
Léa is a Product Growth Advisor and VP of Product at Passion.io, where she helps subscription apps scale with a focus on product-led growth and monetization. With over a decade of hands-on experience, she’s played a key role in growing apps like Bumble, Busuu, and Uptime. Her work has earned recognition as a “Leader in Experimentation” (2023, 2024), “Leader in Apps” (2025), and Android’s Best App of 2021.
Kieran Flanagan
Kieran is the VP of Growth at HubSpot, a marketing and sales software company. He is responsibile for the growth of HubSpot's freemium products, monetisation of their freemium funnels and optimisation of their global web strategy.
Highlights from 2024
100%
Of attendees rated speakers "good" or "exceptional"
95%
Would likely or definitely attend again in 2025
91%
Would be disappointed if we did not hold the event again in 2025
What you'll get:
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Clarity on what works now: Cut through the noise, walk away with a list of your highest impact opporuntites and a 'stop doing list.'
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Peer network: Networking that's no "transactional." Forge meaningful connections with leaders who are thinking and executing at the highest level.
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Immediate action plan: Leave with a plan - not just ideas.
Who should attend
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Founders looking to accelerate growth without wasting resources
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Product Leaders who need to drive results in complex organisations
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Marketing Leaders adapting to rapid changes in channels and tech
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
PAST RESULTS
Popsa
300x
Second Nature
100x
Collctiv
75x
Fy
100x
Storemaven
40x
So-Sure
70x
Rebank
Zenjob
20x
Thriva
17x
Houst
12x
Ooni
Simply Cook
12x
Revenue growth numbers from companies who came through this program, or a similar one we ran as part of 500 Startups' accelerator, in the subsequent 3 years. We cannot guarantee you will achieve the same results, but we'd love to add more companies to this part of our site if you'd like to try!
Highlights from 2024
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100% of attendees rated speakers "good" or "exceptional"
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95% would likely or definitely attend again in 2025
-
91% said they would be disappointed if we did not hold the event again in 2025
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
ATTENDEE FEEDBACK
"I can't remember another single day that gave me so many actionable insights that I could use right away."
- Ben Whatley, Co-Founder, Memrise
Growth Pillars
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Mapping your growth model
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North Star, KPIs and Metrics
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Rapid experimentation
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Growth strategy from first principles
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Leading growth teams
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Growth sprints & experimentation
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Choosing and validating channels
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Growth via paid channels
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Influencer marketing
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Social media content & audience building
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Content marketing
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Unlocking organic traffic
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Product-led growth
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Subscription app monetization
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Mobile app distribution
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App store optimisation
Pricing
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How to run a growth sprint
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Growth sprints vs. product sprints
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How to prioritise experiments (hint: not using I.C.E.)
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Designing & running growth experiments
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Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
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How great leaders unstick people's thinking:
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Overcoming sunk-cost bias
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Speed vs. perfectionism
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Deprioritizing "sevens" to focus on "tens."
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When leaders refuse to listen…
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When nothing’s working…
Marketing & Channel Strategies
Mobile App Growth
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Pricing to capture value
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The psychology of pricing
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Messages and conversion
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Jobs to be Done interviews
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Direct response copy
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Message testing and optimization
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Psychology & behavioural economics
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Brand, positioning and storytelling
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Language/market fit – how to find the right words to explain your value clearly to customers
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Landing page creation & optimization
TOPICS INCLUDE
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Specific Marketing Tasks AI Can Automate
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Customer segmentation
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Interview Analysis
How teams are using AI in Growth
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Customer segmentation
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Personalisation - Automated Content Recommendations
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Email Marketing - Automated sequence creation
What's getting Automated
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CRO for Ads
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Leveraging psychology in different channels
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The customer journey from a psychological perspective
Psychology within Growth
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Lead Domino
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Identifying the silent competitors
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The importance of "looking like food"
Finding Language Market Fit
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Robust retention strategies
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finding candidates with both traditional marketing and emerging technologies
Hiring in today's Market
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"Mapping Your Growth Model AMA."
Hosted by: Matt lerner
How to map your company’s growth model and create a metrics-driven culture.
Léa shares examples of successful applications and how they increased their monthly recurring revenue (MRR) through effective paywall strategies.
This is a two-part workshop focusing on "Language Market Fit" and customer interviews" for anyone looking to learn or improve their customer interviewing skills.
Maya will take you through a "Messaging House" to help you craft messaging in your customers language
"Building Effective Paywalls for Monetization."
Hosted by: Léa Samrani
"How To Make Customers Think You Are Reading Their Minds."
Hosted by: Nopadon
How to supercharge your copy with a Messaging House Framework.
Hosted by: Maya Moufarek
SOME OF OUR LIVE EVENTS
Ready to transform your Growth Strategy?
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Thursday 6 November, 2025 from 08.00
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Kings Place, Kings Cross, London, N1 9AG
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Limited to 400 attendees, the sessions will not be recorded.
Early bird tickets now available.
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FREQUENTLY ASKED QUESTIONS
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Are you taking equity?Not at this time.
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How many slots are available?Only 30 companies, so that each one can get direct personal attention.
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Is the lesson live, can we ask questions?You'll join a mix of group calls and private coaching sessions with just your team. It's all 100% live so you can question and discuss with the coaches and other participants, and follow-up during private office hours.
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What about my competitors?Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.
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What are the selection criteria?We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, happy customers, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.
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Will the sessions be recorded if I cannot attend?Yes, participants will have access to the recordings for one year from the program start date.
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What if we change our minds or want to pull out?If you change your mind for any reason in the first 3 weeks of the programme, you’ll get an 80% refund, no questions asked. (Though this rarely happens, as we try to make sure everyone’s a good fit via the application & interview process).
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Is this like Reforge?Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!
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Who from my team should attend?Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).
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Any Other Mentors?Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!
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How Advanced is the Material? Okay for non-marketers? Experienced marketers?The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.
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Will we actually be working directly with the coaches?Yes. Each week you'll have a private session with your coach. Plus, you can also book in office hours with any of our other specialist coaches including Matt and Nopadon. We have experts in everything, including analytics, lead gen, conversion, brand building, SEO, paid ads, conversion optimisation, marketplaces, driving app installs... all kinds of stuff, really.
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Do you work 1:1 with companies outside this program?That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.
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Do you share a list of attendees?Attendee Privacy and Networking: We prioritize attendee privacy and do not share participant lists before or after the event. However, Turing Fest x SYSTM offers numerous opportunities for meaningful connections: Coffee and lunch breaks Happy hour Evening social events Event app for digital networking (available pre-event) These diverse networking options ensure you can connect with fellow attendees in person, fostering genuine relationships within our community.
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How can we sponsor this event?If you would like a sponsor deck please contact contact matt@systm.co for more information.
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Can I volunteer for this event?We’re looking for folks to help with registration, ushering, marketing, speaker management, expo management, and more. Contact us at claire@systm.co for more information.
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When can I purchase my ticket?Join our waiting list and we'll notify you as soon as tickets are available.
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Can I share my ticket with my colleague/friend/neighbour?Ticket Policy: Sorry, each ticket grants admission for one individual to the entire event. Tickets are non-transferable and cannot be shared between multiple attendees. Similar to movie or concert tickets, Turing Fest x SYSTM tickets are designed for use by a single person throughout the duration of the conference. This policy ensures a fair experience for all attendees and helps us maintain accurate attendance records.